Business development supervisor – douala
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Description du poste
Description
The Business Development Supervisoris the "boots on the ground" lead responsible for executing the company’s Route-to-Market (RTM) strategy.
You will oversee a network of distributors within a designated territory, ensuring they meet volume targets, maintain stock health, and expand our brand’s footprint in both formal and informal retail sectors.
Missions / Responsabilités / Activités
MAIN RESPONSIBILITIES
- Identify new market opportunities
- Develop and manage business relationships
- Implement growth strategies
- Supervise the sales team
- Analyze business performance
1. Distributor Performance Management:· Monitor and analyze weekly/monthly distributor sell-out data versus targets.· Conduct regular "Business Reviews" with distributors to identify bottlenecks and growth opportunities.· Ensure distributors maintain optimal inventory levels (preventing both stock-outs and overstocking).· Achieve volume growth: Increase of X% of total cases sold in the territory· Achieve Numeric Distribution: Number of active outlets purchasing our products monthly· Achieve coverage target: % of planned sales Route actually completed by Distribor’s fleet· Distributor ROI: Ensuring the distributor remains profitable and committed to the brand.
2. Market Execution & Availability:· Ensure there’s an up-to-date customers’ universe with proper journey plans to ensure proper coverage of the territory· Ensure the "Picture of Success" (PicS) is implemented: right price, right location, and prominent merchandising.· Identify "white spaces" (unmapped territories) and recruit new sub-distributors or wholesalers to increase numeric distribution.
3. Field Coaching & Leadership:· Through accompaniment train and coach partner’s sales team and produce a proper accompaniment’s report· Spend 85% of the time in the field, auditing retail outlets and validating distributor delivery reports
4. Trade Marketing & Promotion:· Coordinate the execution of trade promotions and consumer activations at the POS (Point of Sale).· Monitor competitor activities and pricing shifts, providing rapid feedback to the Manager.· Activate sales drivers as per channel strategy
Compétences / Exigences / Qualités
QUALIFICATIONS
University Degree in Business or related field And at least 2 years track record in a Sales / Marketing / Customer facing role
Experience · Proven experience in FMCG business development, preferably in Africa (Central Africa experience is a plus)· Sales or relevant industry related experience in FMCG, ideally beverage industry, with experience of managing customers of all levels · Prior experience in a brewing company is an advantage · High-level negotiation, resilience, and "street-smart" problem solving · Deep understanding of sales team supervision· Strong understanding of distribution networks, trade marketing, and Route planning· Analytical mindset with ability to navigate complex markets· Key Account Management · Bilingual English / French is an advantage· Healthy and physically robust· Proficient in SFA (Sales Force Automation) tools and Microsoft Office literate· Good driver with a valid license· Must be willing to travel extensively within the assigned region.
Functional Capabilities Insights (Developing)
Effectively contributes to the development of insights as part of a cross-functional team. Ensures issues are clearly defined and focused. Is able to distinguish between information & insights that will drive growth. Searches & spins consumer/shopper and customer insights
CDOS (Developing)
Can articulate the relationship between consumer motivations and outlet. Uses CDOS to inform commercial activity and consequent opportunities for UCB & customers. Matches brands/ programs to appropriate CDOS segments.
Trade Strategy (Developing)
Able to identify and articulate customer/market/ competitor information to report on & input to future Trade Strategy Prioritizes and targets brand and commercial activities using clear segmentation. Plans and organizes resources to facilitate the delivery of goals.
Commercial Planning (Developing)
Understands rationale behind all activity & is able to translate it into a compelling selling story.Is aware of strategic intents generated in Trade Strategy and incorporates these into Customer Plans.Routinely evaluates all customer activity, communicating findings.
Managing Relationships (Experienced)
Coaches others to translate Customer Propositions and is highly skilled in Persuasive Selling, Negotiation. Evaluates all activities and proactively searches & spins. Uses commercial judgement to know when to say yes/no. Develops relationships within their customers to ensure buy in and compliance. Understands the total portfolio of UCB brands, and the features and benefits of each.
Sales Drivers (Developing)
Can articulate the relevance of each Sales Driver to Customers. Undertakes and implements activities based on knowledge of “what works”, begins to search & spin. Conducts Sales Driver check at outlet level, ensuring compliance against operating standards & the UCB Marketing Code.
Key Skills
Leadership Capabilities Ideas (Developing)Produces fresh and commercially viable ideas for adding value to the business
Living the Values (Experienced)Demonstrates strong pride and commitment to UCB and its values, behaves authentically and develops trusting relationships
Emotional Energy (Experienced)Wins the hearts and minds of others and builds positive, proactive teams
Edge (Developing)Identifies and pursues commercially relevant goals in a focused, tenacious and determined manner
People Performance (Experienced)Is influential in dealings with others and builds high performing teams
Profil du candidat
» Niveau d'expérience: Expérimenté
» Années d'expérience: Entre 2 an et 3 ans
» Années d'expérience: Entre 2 an et 3 ans
Documents de candidature
» Curriculum Vitae
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Instructions de candidature
Cliquer sur le bouton Postuler pour envoyer votre candidature en ligne
Ou envoyez-nous vos documents de candidature à l'adresse email [email protected], [email protected]
Ou envoyez-nous vos documents de candidature à l'adresse email [email protected], [email protected]
