Marketing manager – douala
Date limite de l'offre: vendredi 24 janvier 2025 10:46de :
GROUPE ISTAMA
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Description du poste
Description
ISTAMA-UNIBIL University, renowned for its academic excellence and commitment to developing market-relevant skills, is seeking an English speaking Marketing Manager. This strategic role's primary mission is to enhance the university's visibility and performance by boosting its appeal, increasing student enrollment, and optimizing margins across learner and program categories.
Missions / Responsabilités / Activités
Participate in the development and implementation of the marketing and commercial strategy
- Design a communication strategy tailored to the academic sector in collaboration with academic and administrative departments.
- Promote academic programs and continuing education through specific campaigns: advertising, press, partnerships, and educational fairs.
- Analyze trends in the education market and propose programs that address local and international needs.
- Forecast enrollment targets based on statistical data and communication actions, and share this information with relevant departments.
- Propose targeted actions to retain current students and alumni.
- Design and update marketing materials: institutional brochures, program descriptions, posters, social media publications, and the university's website.
- Coordinate updates for digital platforms, including virtual learning spaces and the program showroom.
- Develop and improve databases for students, corporate partners, and prospects.
- Conduct satisfaction surveys with students, faculty, and partners, and provide improvement recommendations.
- Perform market studies to identify academic opportunities and innovation pathways.
- Foster a marketing culture focused on customer orientation (students, partners, and the community).
- Train and supervise the marketing team and student ambassadors.
- Monitor campaign results and adjust strategies based on performance indicators.
- Collaborate with other departments to resolve cross-functional issues (pricing, partnerships, administration).
- Track evolving training needs in high-demand sectors (locally).
- Identify innovations in digital pedagogy and student experience.
- Strengthen the university’s positioning through strategic partnerships and prestigious events.
Compétences / Exigences / Qualités
Required Skills
- Marketing Techniques: Strong proficiency in marketing techniques and strategic development.
- Analytical Skills: Ability to interpret data, propose solutions, and anticipate needs.
- Communication: Skilled in drafting impactful content and building trust with diverse stakeholders.
- Leadership: Ability to motivate a team, take initiatives, and manage cross-functional projects.
- Creativity: Capability to design original campaigns tailored to the academic sector.
- Increased enrollment across various programs.
- Improved visibility of the university through impactful communication campaigns.
- Enhanced student and partner loyalty.
- Measurable return on investment for marketing and promotional actions.
Profil du candidat
Documents de candidature
» Cover letter
» Curriculum Vitae
» Curriculum Vitae
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