Overview

• Lead end-to-end social media strategy and campaign management process across marketing campaigns from ideation to implementation to reporting
• Develop and manage campaigns that align creative, messaging, and channel to the customer value journey and associated ICPs (idea customer profiles).
• Partner with lead generation, public relations and other functions to align organic & paid social activity in order to maximize engagement
• Use 1st and 3rd party data to improve campaign performance and efficiency.

Qualifications

• 5+ years experience focused specifically on social media and digital marketing with an emphasis on LinkedIn, Facebook, Twitter, Instagram and other social media platforms
• A focus on cross-channel, data-driven decision making
• Creative flair with a commercial mindset
• Comfortable creating your own analysis and insights
• Experience collaborating with larger marketing teams, business operations, international teams, product teams, sales teams, etc.
• Strong communication and presentation skills
• Strong sense of accountability with superior attention to detail, and a process-oriented mindset
• Self-motivated & team-oriented
• A desire to challenge yourself to grow personally and professionally
• English fluency and excellent written English

Nice to Have

• BA/BS or MA/MS degree in Marketing, Communications, Analytics or related field
• Team management experience
• Martech experience including Salesforce, Tableau, Hubspot, Supermetrics, SEMrush, Sprout Social, Ahrefs, and Hotjar
• Experience working in early-stage startups