Impact
We’ve seen how much talent is out there in the world. Talent that hasn’t been able to showcase what they can do. Often, only because of their background or their location. On the other hand, we see businesses struggling to find talent.
Part of growing a business entails offering customer support in multiple languages. We believe the War on Talent is just a matter of a local market mismatch; this is why we started talent marketplace Cocoroco as a spin-off from transformational BPO partner 5CA. 5CA Group consists of three brands all focusing on delivering customer service excellence, but each with a different focus and scope. The acquisition of remote talent is crucial for the Group.
The job

• Are you passionate about performance marketing and looking for an exciting challenge to structure and lead a team of performance marketing specialists? We are looking for a data-driven Paid Marketing Lead with tons of energy to join our fast-growing team. In this role, you are responsible to roll out paid recruitment marketing campaigns on a global level across 30+ countries. You have a broad understanding of the latest digital marketing channels, and continuously looking for ways to optimize and effectively report on performance.
• Your main responsibility is growing and overseeing our performance marketing activities and delivering recruitment leads that convert into hires via digital acquisition channels such as SEA, Job Boards, Display, social media, and Affiliate marketing. We are counting on you to be data-driven, flexible, and agile, while we are looking for greatness in creativity as well.

Responsibilities

• For each performance marketing channel, you will define, plan and implement the strategy, optimization activity, budget allocation, KPIs, performance forecasts, and reporting;
• Build a team of experts, helping them achieve great work in a fast-paced environment;
• Engage in planning, organization, development, and timely delivery of winning assets, ad formats, and landing pages;
• Develop competitor understanding of the industry, our goals & product knowledge as tools evolve.

Job Requirements

• At least 4 years of experience in digital marketing with a proven track record of developing and implementing compelling & innovative campaigns that convert.
• At least 2 years of managing a bigger team and successfully developing strategy, structure & individual performance.
• Experience in managing performance-focused lead-generation campaigns.
• Skilled in optimizing cost per lead to increase the impact of a substantial budget.
• Experience in the field of CRO (Conversion rate optimization), A/B testing, and familiarity with A/B test tooling.
• Good working knowledge of lead generation funnels and KPIs in a multichannel environment is a big plus.
• Fluent English (written & spoken) and excellent communication skills.
• A data-driven, results-oriented mindset and the ability to balance multiple projects at once.
• A strategic mindset with hands-on experience.
• Adept at influencing and coordinating with numerous stakeholders and building relationships in a cross-functional environment.
• An academic degree in Marketing, Business Administration, or similar.

We offer

• Remote working opportunity, with flexible working hours in the EMEA time zone (+/- 2 hours from CEST) or working from the office in a great location in Utrecht: two minutes from the central train station;
• A fast-growing organization (double-digit growth!) and international, inclusive company culture;
• An inspiring environment with young, brilliant, and creative professionals with which you will have lots of fun working together;
• Continuous learning and plenty of opportunities for growth within your field of expertise.